Go a Mile Wide, But Go Deep, Too
How do you measure the Return on Investment of social media? That’s the multi-million-dollar question, one that should be top-of-mind for every business leader. As part of an overall communications...
View ArticleKogi BBQ an Example of Growing Success
Few talk about Twitter success stories without mentioning Kogi BBQ Food Truck, the popular eatery that started with one truck cruising West Hollywood and serving up tasty Korean tacos. Kogi BBQ now has...
View ArticleTinker Until You Get It Right
When it comes to social media, the general rule for companies is to use the tools that exist. With 400 million people on Facebook, for example, why create your own social media site? But, as you might...
View ArticleBP’s Social Credibilty
If your company has yet to take social media seriously, pay attention to BP’s recent learning curve. Simply put, the company was caught sleeping at a time when it really could have used some social...
View ArticleBP illustrates the value of PR coaching
If you’ve ever doubted the value of a good public relations coach, look no farther than BP for proof of what happens when you don’t have one. From repeated public mistakes by CEO Tony Hayward to a...
View ArticleThe Power of Participation
Australia wants you to come visit. Tourism Australia recently launched “There’s nothing like Australia,” a $150 million advertising campaign and social media effort that “combines the insight of...
View ArticleReal-time Customer Service
In this age of instant communication, all businesses are a cranky post away from a public-relations stumble. Think back to Southwest Air and Kevin Smith, the guy who got tangled in a...
View ArticleBack-to-School ‘Haul’
Here’s another word for your social media vocabulary: Haul. A “haul” on YouTube is a short video that an individual produces to show off (and review) her purchases on a recent shopping trip. For...
View ArticleJust Say Something
It’s unlikely you missed this week’s story about the dramatic departure of JetBlue flight attendant Steven Slater, who grabbed a beer and slide down the inflatable emergency chute into infamy. If you...
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Paula Deen, Take 2
Paula Deen’s recent decisions could use a do-over. Last week, Deen revealed that she had been diagnosed with Type 2 diabetes three years ago. The timing is important because Deen continued to promote...
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